![]() You can choose different levels of access for different staff members and outside agencies or consultants. Maybe you have a particular member of staff who’ll be working on the page and you want to increase their access so that they can work on the ad account as well. Assigning AccessĪnother major advantage of using Business Manager is that you can have people working on your page without giving them any login details or blanket access. Not only is this much more secure, but it’s great if you like to keep your work life and your personal life (and personal social media) separate. So if you want to have an agency come and work on your ad account or your Facebook page, you don’t have to be friends with them personally on Facebook - and you don’t have to give them admin access to the page. The ad account is no longer owned by you personally, but by Business Manager. For example, say your business is called ‘Corporate Solutions’ (gotta love the super-imaginative name, right?), your ad account will be called ‘Corporate Solutions ad account’. Now, with Business Manager set up, it’s going to be named after your business page. So before, when you were creating an ad account it would have been linked to your personal account and called something like, ‘Gavin Bell ad account’. The way I like to view it is as a sort of umbrella company, taking care of all of the different assets - pages and ad accounts - your business owns on Facebook. It is, without a doubt, a much more secure way of managing your accounts. The great thing about Facebook Business Manager is that it essentially removes that personal element, especially important if you have more than one ad account or if you want to give other people access to work on your ad account or page for you. Say you’ve given a staff member access to your business page…and then they quit on not-too-friendly terms - you risk losing access to your Facebook page, your ad account, and the community you’ve been building up. However, as soon as you want to create more than one ad account, or have other staff or outside agencies helping you manage your ad account and pages, you could run into problems. Now, if you’re the only one who needs access to the business page, you might just get away with that for a while. Your business page and your personal account are completely linked and to create a boost or an ad for your business page, you’re going to need to create a personal ad account. Some of you, I know, will have avoided Facebook Business Manager altogether, particularly if you’re only using Facebook for your own business, or only have one business page to take care of.īecause without Facebook Business Manager, you’re doing everything via your personal page - you know, the page where you have your friends, pictures of your kids or cats, and basically your whole life. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |